Wednesday, 5 November 2014

Metro AR-T: New York City - David McLeod


This was a motion-based piece of typography for an augmented reality app by David McLeod. I really like how the motion graphics creates this sense of energy that New York is renowned for. 

I think I could use this approach in a response to the brief, although I could tweak it by having a time lapse of a specific city to represent the typography which would really emphasise the idea of a city being in flux. 

Source