I experimented with using cutouts of letters from popular brands to form a 'ransom letter' styled aesthetic with the aim of conveying how, as a society, we are held to ransom by the culture of acquiring and consumption of goods. |
| I started out by arranging a selection of cutouts from popular brands to form 'consume'. Overall, I thought the work was bland, so I developed it further. |
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| Because I thought the original background was somewhat boring, I added a pile of receipts to form a backdrop. |
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| Developing this idea further, I thought the background was too distracting from the main message that I was trying to communicate; adding a gaussian blur to the receipts enabled me to solve this problem. |
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| I experimented with various blending modes with the cutouts, although this was difficult because I still had to sustain the identities of the brands used in the cutouts. |