Tuesday, 3 March 2015

Kinetic Typography - Where's Wallace

                             

This was the outcome of my kinetic typography work produced on Adobe After Effects. I chose to do an interview scene from The Wire. Because my experience on after effects is quite limited, I felt restricted when it came to animating the type. Because of this, in order to illustrate the context, I felt typeface choice and style was important. For example, I made the type larger if there was more emphasis placed on a word. As well as this, I used a slab typeface for important aspects of the text.

Overall, I felt somewhat pleased with the outcome of the task - I felt the text was in sync, although if I could improve the work, it would be to improve on the composition of the layout. I didn't know how to centre text on after effects, forcing me to manually place the type.